Elka

ELKA watches are inspired by the times when a product was kept for life. You invested in durability, quality and uniqueness. The mindset is to step back to that period in the 1960s. To those pure and colourful aesthetics we still remember; back to the magical dreams of the space race, the Beatles, the Rolling Stones and Woodstock; a return to the struggles, the changes, the rebellious spirit that so marked that decade. The idea behind the X and the D Series is rooted in watchmaking history, when pocket watches were common. The watch case is the same for booth series, whose shape is taken from the shape of a pocket watch. The aim of this design is to have an organic object in hand, something like a pebble, something we want to touch, to feel.